How to learn SEO copywriting

SEO Content Writing Courses and Tips for Compelling Content That Ranks

Boost your expertise in creating ready-to-market content with free SEO copywriting training — from the initial preparation to the necessary steps after publishing.

In the realm of digital marketing and the constant emergence of tons of new content (often AI-generated), it is essential to learn how to create pages tailored to the expectations of search engines and readers while making them unique. To pursue your branding identity goals in compelling copies you post online, consider modern methods to obtain SEO copywriting skills.

If you want your content to be ranked on the first page of SERPs, learning how to handle the more advanced techniques for SEO copywriting will become the competitive edge you’ve been looking for. Let’s rock it!

What is SEO copywriting?

Professional SEO copywriting training can become a powerful source of information and confidence for any content maker and digital marketer. This skill is a must to keep up with the ever-changing rules of the game. SEO copywriting is relevant for different pages and content types posted online. Still, the main characteristic remains the same — creating articles, blog posts, meta descriptions, etc., that appeal to readers and search engine algorithms.

Here are a few reasons to opt for search-engine-optimized writing with the interests of human users in mind:

➡️ getting to know the real SEO copywriting meaning for efficient long-term results — consistent visibility and traffic “income” in the long run;

➡️ cost-effective digital marketing strategies available through a good SEO copy;

➡️ improving brand awareness and exposure in the market;

➡️ higher ROIs and conversion rates thanks to the expertise gained by advancing SEO for writers' courses;

➡️ boosted trust in your content through higher rankings in SERPs;

➡️ more valuable and actionable insights into customer behavior with SEO data analysis for creating texts with the right hooks for real readers and online algorithms.

How to do SEO copywriting

Developing a more robust and effective search engine optimization strategy entails creating appealing, data-driven, and customer-oriented content. While the knowledge of SEO content writing is a must, understanding how every project delivers a top-notch copy is of no less importance. The higher the quality of your research, the better the aftermath of finishing any type of content.

Let’s consider the main parameters for copywriting from a practical standpoint. 

Keyword research

The results of keyword research should match the search intents of your audience. Consider your project’s peculiarities and understand what shortcuts represent this or that demand of your customers. Overall, these three general keyword intent types should be covered in your different content types:

🟢 Informational — a theoretical introduction, e.g., “How do I find information keywords?”. It is better to include constructions that reveal the informative value of the topic to match the informational search intent.

🟢 Commercial — “buy online,” etc. One of the strategies is to check how many people use this or that keyword in Google Ads to define its commercial value and popularity.

🟢 Navigational — reveals what the user is looking for, such as “ChatGPT login.” 

However, it won't be enough if your page is about SEO website copywriting, but the keywords are too common. “Good results” and “SEO checklist” won’t help interested parties locate your page.

Here are more intent types with examples:

The selection of keywords to include in a compelling SEO copy should be varied by their search volume, too:

✅ long-tail;

✅ middle-tail;

✅ Short-tail.

Image source: 411 Locals

Each of these categories serves its particular purpose, so including all of them will help find new markets and attract high-quality traffic. Boost your effort in conducting in-depth keyword research to activate profitable and accurate marketing campaigns and minimize bounce rates.

The process boils down to these stages:

1️⃣ Keyword analysis — deepen your understanding of your offer and what the corresponding market may expect.

2️⃣Keyword optimization — categorize the received list of keywords by their use purpose and meaning, e.g., brand-related, service-highlighting, localized, and so on.

3️⃣ Analysis and expansion — use credible SEO tools for keyword research, including solutions like Google Trends, Keyword Planner, and more.

4️⃣ Assessment — divide the keywords you want to include in SEO copies by their value, i.e., main, secondary, and optional keywords and combinations. It will help you understand what queries are better to implement in headings, meta titles, or text bodies.

SEO copywriting tips

Writing online may have the same basics, but nuances matter. Let’s consider some dos and don’ts to brighten your content and make it more appealing for end-users:

🟢 Use so-called communication bridges to establish connections with readers, no matter how specific your piece is. One of the methods is to ask rhetorical questions.

🟢 Connect the sentences with references to previous objects. Avoid tautology with synonymous constructions.

🟢 Complement the results of your SEO content writing training by ensuring the natural flow of the text. Use connective words and other tricks to present the desired mental imagery of your content.

🟢 Create real-world experiences with sentences in active voice, especially in sessions like buttons or other highlighted page parts.

🟢 Editing and proofreading are necessary, especially to remove meaningless words and descriptions from the text.

🟢 Avoid ambiguous constructions and formulas in your content. Double interpretations will reduce the efficiency of your CTA and the text’s overall appeal.

🟢 Make sure your content provokes emotion. Use facts like statistical data, infographics, and so on to grab and hold the audience's attention.

🟢 Use constructions that sound more professional and natural — brew vs. make coffee, leak-proof vs. no leaks, and so on.

On top of these small but influential details, don’t forget to comply with traditional search engine optimization regulations:

🟢 the proper use of external and internal links;

🟢 optimizing on-page SEO details, including titles and meta-descriptions, URL slugs, and image tags;

🟢 work on the general intuitive page navigation and web responsiveness;

🟢 simplify its structural elements, such as streamlining registration forms and CTAs.

Copywriting tactics 

Here is a checklist of efficient methods to improve your SEO content writing training:

🟢 The purpose of SEO copywriting is to motivate readers to take a certain action and inspire them to stay tuned with the content published on the target platform. To represent prominent values for users to do so, highlight the benefits of the product or service instead of its features. Describe how the offer can solve pain points rather than straightforwardly advertise it.

🟢 When writing, your task is to make every customer feel special. With the right choice of words, you can create this sense of belonging to your brand’s community. Fuel such exclusivity with special sales, insider offers, and more.

🟢 The switch from headings to primary texts and other content parts shouldn’t be abrupt. Make sure to straighten your storytelling, which increases the chances the readers will stay on your page until its final dot and leaves a signal to Google that the information posted is worth showing to other audiences, too.

🟢 Follow prominent rules of thumb to master SEO and copywriting. Follow the 5Cs of effective written communication in your content. Whatever format you create must be concrete, concise, cohesive, clear, and complete. On the contrary, take into account the 4Ps of advanced SEO copywriting. Your text has to offer a specific promise to readers, picture it vividly, prove its value, and push enthusiasts to order, check, buy it, etc.

How to master an SEO copywriting

The path to practical SEO copywriting starts with choosing an online SEO or copywriting course. It lets you access varied data conveniently and benefit from the structured and curated lessons.


Consider the knowledge base and tutorials prepared by the SEP Hub team

It offers the best of both worlds. You can also apply the received knowledge in practice and test its efficiency.


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author photo
Ekaterina Hordiienko

Blog Editor

With the help of search analytics data and other sources, I conduct SEO research and analyze different lines of business. My content is derived from extensive data for SEO specialists and digital marketers. My past years have been filled with specialized courses in SEO, programming basics, and digital marketing. Throughout my career, I have also spoken at various conferences.